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D'Addario announces direct European operations, German office and appointment of Oliver Schuetz

Laura  Barnes
D'Addario announces direct European operations, German office and appointment of Oliver Schuetz

D’Addario Europe has revealed that there will be a number of announcements relating to its direct European operations in 2018.

First up, the MI distributor has announced the appointment of Oliver Schuetz (pictured).

Starting on December 1st 2017, Schuetz will join D’Addario Europe’s management team with responsibility for the German sales and marketing office. He joins D’Addario from Fender where he served as European sales director, responsible for running the Fender sales team across 26 countries.

Schuetz has nearly 15 years' experience of sales and marketing in MI with the Fender brands in the EMEA market.
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“I am delighted to welcome Oliver to the team. The experience, skills and industry knowledge he brings will be a significant asset to us. The D’Addario Europe team is very excited to begin working with him,” said D’Addario Europe MD Simon Turnbull.

Oliver will be responsible for managing the Germany team based in Frankfurt, selected for its central location, solid transport and infrastructure, and its dense population. The Frankfurt office will provide sales, marketing and customer service support to D’Addario customers in Germany, Austria, The Netherlands and Northern Belgium.

On January 19th 2018, D’Addario Europe will begin directly serving German and Austrian customers with guitar and percussion products sold under the D’Addario, Planet Waves, Evans, Puresound and Promark brand names.

The distributor has stated that more announcements will be made in the near future regarding additional brands in other countries.

Recruitment of the sales and marketing team to be based in the Frankfurt office has begun and interested candidates can check the vacancies available at

Tags: Distribution , Appointments , D'Addario Europe

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