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Music China 2016 adds tenth hall as expansion continues

Daniel Gumble
Music China 2016 adds tenth hall as expansion continues

The annual Music China show continues to expand, with a tenth hall added this year to meet growing demand for exhibition space.

Taking place at the Shanghai New International Expo Centre from October 26th-29th 2016, this year’s outing looks set to be the biggest in the show’s history.

Building on 2015’s record-breaking event, this year’s expo sees the addition of a tenth hall, taking the total exhibition space to 113,000 sqm – up from 105,000 sqm last year.

Ms Judy Cheung, deputy general Manager of Messe Frankfurt (Shanghai), explained the need for expansion: “The demand for musical instruments in China is enjoying substantial growth, mainly driven by an expanding market and enhanced aesthetic appreciation of quality musical instruments. The increasing importance of music education in schools in recent years is also one of the many factors stimulating the demand for all kinds of musical instruments.
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“In view of that, we will also be welcoming a bigger hall for bowed instruments this edition on top of last year’s expanded halls for pianos as well as woodwind and brass instruments. The larger halls and positive market response reflect that Music China is the ideal platform to reach all segments of the musical instrument market.”

Significant investment in music education by the Chinese government in recent years certainly appears to have boosted demand for musical instruments. It is currently said to be planning to invest USD 124 billion in constructing standardised facilities for schools, of which a large share of the USD 6.2 billion allocated for equipment purchase will be spent on music education.

For more details about Music China 2016, visit www.musikmesse-china.com.

Tags: china , Music China , music china 2016

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