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Musikmesse and Prolight + Sound to put 'greater focus on professional encounters' for next year's shows

Laura  Barnes
Musikmesse and Prolight + Sound to put 'greater focus on professional encounters' for next year's shows

Messe Frankfurt has announced that 2018’s Musikmesse and Prolight + Sound events will move closer together than in previous years to “strengthen ties and put greater focus on professional encounters”.

Musikmesse and Prolight + Sound bring together MI and pro audio companies with retailers, professionals from the musical-instrument, event and media-technologies sectors, as well as musicians from all over the world.

In 2017, the two events attracted a total of around 100,000 visitors from 144 countries to Frankfurt Fair and Exhibition Centre.

“For companies of all sizes there is a wide spectrum of options to showcase products, ranging from all-inclusive booth packages at an entry-level price and open air live-demonstrations to the integration of brands and endorsers in the event programme of the two shows,” said the organisers.
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“This important international trade-fair duo will move even closer together in 2018. New is the concentration of the audio, DJ and recording product segment in Hall 4.1 and other improvements in the layout of the fairs.”

The fair plans to reduce noise levels and the focus on trade visitors on Wednesday, Thursday and Friday morning. For all music fans, there will be a reduced-price private-visitor ticket on the Friday afternoon and Saturday.

The recently launched Drum Camp, Guitar Camp, Musikmesse Festival and Silent Stage area will be continued in 2018.

Other improvements to next year’s shows include the combined audio, DJ and recording segment in Hall 4.1, optimised hall layout, and targeted content for different musical communities.

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Tags: Musikmesse 2018 , prolight + sound 2018

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