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Plugin Boutique launches Plugin+ distribution model

Laura  Barnes
Plugin Boutique launches Plugin+ distribution model

Online retailer Plugin Boutique has taken its first steps into the distribution of music software with Plugin+.

The new distribution model is designed to enable physical retailers in the musical instrument industry to sell a wide variety of hugely popular music software products with zero stock outlay, instant delivery and full marketing and technical support.

Plugin+ currently provides each dealer with access to hundreds of products by a multitude of acclaimed manufacturers, including Audiomodern, AudioThing, BeatSkillz, Cableguys, Cerberus Audio, DopeVST, Glitchmachines, Loopmasters, Mozaic Beats, Niche Audio, Plugin Boutique, RawCutz, Refractor Audio, Singomakers, Sinevibes, SoundSpot, Sugar Bytes, W.A Production, as well Xfer Records and their chart-topping wavetable synth Serum.

Absolute Music is an early adopter of the new distribution model and is the first UK retailer to integrate with Plugin+.
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Richard Bottom of Absolute Music said: “We are very excited to be working with Plugin Boutique. The Plugin+ system allows flexible and efficient integration into our sales platform, and in our view, takes digital delivery to the next level. Plugin+ promises to deliver a much more streamlined customer experience, with minimal waiting times for the electronic delivery of software products and licences – the way it should be within today’s fast-changing digital landscape.” 

Matt Pelling, managing director of Plugin Boutique, added: “Plugin+ represents a new chapter in the evolution of Plugin Boutique into the world of distribution, and we are very proud to be working with Absolute Music to start what we endeavour to be a positive move forward for us and the partners and suppliers who we represent through this new forward-thinking service.”

As Plugin+ evolves, Plugin Boutique says so will the catalogue of manufacturers available to the current and future dealers on-board with the new distribution model.

Plugin+ is being rolled out now across the UK. For more information contact leon@pluginboutique.com

Tags: plugin , Plugin Boutique , music software distribution

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