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ROLI names pop star Pharrell Williams as its new Chief Creative Officer

Laura  Barnes
ROLI names pop star Pharrell Williams as its new Chief Creative Officer

UK MI startup ROLI has announced a huge appointment to the company – singer/producer Pharrell Williams.

The pop star joins as chief creative officer to “accelerate the vision of new musical instruments for everyone”.

“Music touches all of us, and for a long time I've been passionate about finding ways to share the power of music with more people,” said Williams, who’s known for huge hits such as ‘Happy’ and ‘Marilyn Monroe’.

“When I met Roland and ROLI, I immediately felt we were working towards exactly the same goals, and so I'm super excited that we’re kicking off this partnership.”
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As chief creative officer, Williams will work with Roland Lamb to develop revolutionary new musical instruments that are “iconic, digitally connected, and accessible to all”. Their collaboration will accelerate the arc of innovation that began with the award-winning Seaboard and BLOCKS, which have been called “two of the most compelling music-making devices in recent memory.” As part of their long-term partnership, Williams will invest and become a co-owner of ROLI.

Lamb, founder of ROLI and inventor of its instruments, said: “Our mission is to empower everyone to create music, and more broadly to empower people as creators. Pharrell is not just an extraordinary musician, he embodies creativity. His ideas will take us in exciting new directions, and we’re thrilled to share our first collaboration – the ‘Happy by Pharrell’ studiopack – today.”

The free “Happy by Pharrell” studiopack in ROLI’s NOISE app lets fans play around with the vocals, beats, and basslines that have made “Happy” a global hit.

“Happy by Pharrell” is the first in a series of NOISE studiopacks that will let people recreate hit songs – or become inspired to take the elements of that song in a completely different direction.

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Tags: Appointments , ROLI , Pharrell Williams , Roland Lamb

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